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If your audience is male or largely male, you can be more direct and more specific in recognition of men's tendency to tell people what to do, to push their ideas through, and to assume that their authority is being deferred to. If your audience is largely or wholly women, your best approach will interact with the audience more quickly and more frequently, actively encouraging involvement, and building consensus for your ideas. Further assessment follows the usual lines: consider education, position, profession, political leanings, knowledge of your topic, and interest in the topic.
How to Talk So Men Will Listen
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