Thus we finally come full circle. If belief gets magical results, then if you can trick people into believing something, perhaps you can create a new god—an egregore, in western esoteric terms. The Santa-thing in “Overtime” is one such egregore, inadvertently created by the sustained belief of millions of children. Xōchipilli, a mostly forgotten Nahua god appropriated by Spanish invaders in Mesoamerica, is adapted by the cultist owners of the Omphalos Corporation and boosted into existence by adding the shared belief of many tens of thousands of role-playing gamers. And of such matters are
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