We are making an alternative argument. No ruse is occurring. Most of those we label as white Christians are also in fact faithful, dedicated practitioners of a Religion of Whiteness (ROW). The ROW is a unified system of beliefs and practices that venerates and sacralizes whiteness while declaring profane all things not associated with whiteness. We refer to adherents of the Religion of Whiteness as ROWers. If the Christian God is the central object of Christian worship, for ROWers it is a white Christian God, and the ultimate object of that worship—the source of collective effervescence for
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