[2017 AGM]: “If you ask me, in retrospect, what was our worst mistake in the tech field, I think we were smart enough to figure out Google. Those ads worked so much better in the early days than anything else. So I would say that we failed you there. And we were smart enough to do it and didn’t do it. We do that all the time, too.” [2019 AGM]: “We could see in our own operations how well that Google advertising was working. And we just sat there sucking our thumbs.” Lessons: Not to miss out on an investment opportunity where you are consuming their products and services. And you know they
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