“I like to study failure. We want to see what has caused businesses to go bad, and the biggest thing that kills them is complacency. You want a restlessness, a feeling that somebody's always after you, but you're going to stay ahead of them. That restlessness — that tomorrow is more exciting than today — you have to have it permeate the organization.” - Warren Buffett, 2013 at The Coca-Cola Company’s AGM