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“Your time is limited, so don’t waste it living someone else’s life.3 Don’t be trapped by dogma—which is living with the results of other people’s thinking,”
“Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”
EMOTIONAL—They touch my heart. ◾ NOVEL—They teach me something new. ◾ MEMORABLE—They present content in ways I’ll never forget.
Great communicators reach your head and touch your heart.
The talks that work best are the ones where people can really sense that humanity. The emotions, dreams, imagination.
identify your unique and meaningful connection to your presentation topic. Passion leads to mastery
You cannot inspire others unless you are inspired yourself.
don’t have a “job.” They have a passion, an obsession, a vocation,
“Our levels of desire, patience, persistence and confidence end up playing a much larger role in success than sheer reasoning powers.
“What’s my product?” isn’t nearly as effective as asking yourself, “What business am I really in? What am I truly passionate about?”
WHAT MAKES YOUR HEART SING? Ask yourself, “What makes my heart sing?” Your passion is not a passing interest or even a hobby. A passion is something that is intensely meaningful and core to your identity. Once you identify what your passion is, can you say it influences your daily activities? Can you incorporate it into what you do professionally? Your true passion should be the subject of your communications and will serve to truly inspire your audience.
“Authentic happiness can only come from the long-term cultivation of wisdom, altruism, and compassion, and from the complete eradication of mental toxins, such as hatred, grasping, and ignorance.”
Charismatic speakers radiate joy and passion; the joy of sharing their experience and passion for how their ideas,
If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
ACCEPT HAPPINESS AS A CHOICE. What is one challenge you have been faced with recently? After identifying your challenge, list three reasons why this challenge is an opportunity. You see, happiness is a choice, an attitude that is contagious, and your state of mind will positively affect the way your listeners perceive you.
“A positive, intense feeling that you experience for something that is profoundly meaningful for you as an individual.”
defines a person.
impossible—to electrify an audience without feeling an intense, meaningful connection to the content of your presentation.
a story that was interesting and fascinating and it was mine, down to the detail.”
speak a lot in public, language areas of the brain become more developed.”
People who did not communicate emotionally (little eye contact, sitting stiffly, no hand gestures) were not nearly as capable of influencing and persuading others as high charismatics.
positive emotions are contagious, lifting the moods of the participants in the audience.
success doesn’t lead to happiness; happiness creates success.
Don’t be afraid to express yourself—your authentic self.
share it, express it, and talk about what motivates you with the colleagues, clients, and other people in your life. Most important, link yourself with others who share your passion.
we is a more powerful word than I.
want to help someone, shut up and listen.
passion that that man has for his own personal growth is the most important thing. And then we help them to go and find the knowledge,
He was reaching their minds, but he could do that only after he had touched their hearts.
a story that made it easy for his audience to connect with him on a personal and emotional level.
All of those narratives are designed to help understand the issues.”
You need data, facts, and analysis to challenge people, but you also need narrative to get people comfortable enough to care about
Ethos is credibility. We tend to agree with people whom we respect for their achievements, title, experience, etc. Logos is the means of persuasion through logic, data, and statistics. Pathos is the act of appealing to emotions.
A wordy PowerPoint slide with bullet points activates the language-processing center of the brain, where we turn words into meaning. Stories do much more, using the whole brain and activating language, sensory, visual, and motor areas.
There’s always a story. All you have to do is look, and if you look hard and smart enough, you’ll be sure to find a good one.
We all want affirmations that our lives have meaning.
three types of stories. The first are personal stories that relate directly to the theme of the conversation or presentation; second are stories about other people who have learned a lesson the audience can relate to; third are stories involving the success or failure of products or brands.
“The most basic way to get someone’s attention is this: Break a pattern.”
To take away the pain, we need to fill the knowledge gap. We sit patiently through bad movies, even though they may be painful to watch, because it’s too painful not to know how they end.”10
Abstractions are difficult for most people to process. Stories turn abstract concepts into tangible, emotional, and memorable ideas.
Every ‘no’ means you’re one step closer to ‘yes.’”
success of almost everything we’ve been talking about at this conference, is not always about what the patent is like, or what the factory is like—it’s about can you get your idea to spread, or not.
emotionalize your goal as theirs, and move them to act in your favor.
When you tell a story, by all means use metaphors, analogies, and vivid language, but eliminate clichés, buzzwords, and jargon.
INTRODUCE HEROES AND VILLAINS.
spokesperson reveals a challenge (villain) facing a business or industry. The protagonist (brand hero) rises to meet the challenge. Finally, the townspeople (customers) are freed from the villain,
Ideas are the currency of the twenty-first century and stories facilitate the exchange of that currency.
Practice relentlessly and internalize your content so that you can deliver the presentation as comfortably as having a conversation with a close friend.
authenticity doesn’t happen naturally.
