In my journalism career and later, as an executive communication coach, I lost count of how many times I heard, “My topic is boring,” or, “What I do is not that interesting,” or, “They don’t pay attention to my presentation because they’ve heard it before.” Maybe your audience has heard some of the information before, but they don’t know what you know and they might have seen a version of the data or information that just didn’t click. You’ll grab their attention if you can teach them just one thing they didn’t know before.
