Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds

by Carmine Gallo

People love stories. Business professionals rarely tell personal stories, which is one reason why they make such an impact when they do. Today when I coach CEOs for press interviews or major presentations, I always encourage them to incorporate a personal story. Reporters and bloggers who cover the event include the story nearly every time. No technique is 100 percent guaranteed, but telling personal stories comes close.

When God puts a dream in your heart, you know you’re going to succeed. Every ‘no’ means you’re one step closer to ‘yes’.”