TO ILLUSTRATE THE PROCESS, FIGURE 7.1 is what a message map would look like for Steve Jobs’s famous commencement speech at Stanford University in 2005. The speech comes in a very TED-friendly 15 minutes. It has one theme, the Twitter-friendly headline: DO WHAT YOU LOVE. It’s divided into three parts (connect the dots, love and loss, and death) with three supporting points for each part. The result is a clear view of what the listener needs to know in one glance. Creating a message map for your presentation content is an efficient and effective way to ensure your presentation isn’t too long or
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