Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds

by Carmine Gallo

In this particular presentation, one senior vice president wanted to start with some data that wasn’t entirely new to the roomful of analysts (the growing sales of high-capacity storage cards). In this case he didn’t have to deliver entirely new data as much as he had to present it in a refreshing way. Analysts expect dry charts, so this executive decided to go personal and inject some emotion into his talk. He explained that he’s a digital-photography enthusiast and has a collection of 80,000 digital photos at home, nearly all of them captured on SanDisk cards. He showed pictures of his high-school-age girls playing sports and explained how he wouldn’t trust those memories to anything but SanDisk cards. He also enjoys taking panoramic landscape photographs and displayed several of the photos he’s taken. He told the analysts that panoramic photos require 10 times more storage capacity than a traditional photo, “10 times more opportunity for SanDisk.”