Step One: Create a Twitter-Friendly Headline As you’ll recall from chapter 4, the headline is the one single overarching message that you want your customers to know at the end of your presentation. Ask yourself, “What is the single most important thing I want my listener to know about my [product, service, brand, idea]?” Draw a circle at the top of the message map (or page) and insert the answer to this question—this is your headline. Remember to make sure your headline fits in a Twitter post (no more than 140 characters). If you cannot explain your product or idea in 140 characters or less,
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