It is women’s time, money, mental energy, opportunity, health, and lives that are being drained away in the endless pursuit of a “better” body, and it starts as soon as we “gender” a child’s toys. Very young girls’ exposure to dolls with unrealistic body types increases their desire to be thin.23 This despite the fact that the Lancet meta-analysis found that the health risk associated with low or high BMI was “far greater”—quoting the researchers—for men than for women. And yet who gets more flak from their culture and even, yes, from their doctors about their weight? Women, of course—twice as
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