Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

by Donald Miller

The StoryBrand framework has been just as effective for billion-dollar brands as it has for mom-and-pop businesses. It is just as powerful for American corporations as it has been for those in Japan and Africa. Why? Because the human brain, no matter what region of the world it comes from, is drawn toward clarity and away from confusion.