The Product You should understand what the company is doing at a deep level. A cursory “it makes home automation tools” level of understanding is not sufficient. Knowing the following information will help you stand out: Products: What is the array of products or features that the company creates? How do the products fit with each other? Competitors: Who are the competitors? How does the company differentiate itself from them? Customers/Market: What is the target market for the company? Are there any secondary markets right now or that you would suggest the company enter? Revenue: How does the
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