Innovation To encourage innovation, Google has a program called “20% time.” This is a policy where engineers and PMs can spend 20% of their time on a company-related side project. To start a 20% project, you don’t need any approval; you just start working on it. There are internal sites where you can post your project and try to recruit other people to join you. Many big products at Google such as Gmail, Google News, and Orkut started in someone’s 20% time. All of this innovation and freedom can make Google a PM’s dream. If you have a project you’re passionate about, not only do you get the
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