Young PMs can do that on their own. If you live in Mountain View, take a potential task, such as how to make the Caltrain ticket machine a delightful experience, and go through those steps. Observe, take pictures, talk to people using the machine, and find out who they are. Figure out your personas - maybe they’re commuters or tourists. Then synthesize the problems. Maybe there’s glare on the display. You synthesize, prioritize, simplify down to themes, and then build prototypes. You can
