Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)

by Gayle Laakmann McDowell

implementation of a feature will turn out to be harder than anticipated, and the PM will look for ways to change the feature to make it easier to implement.

Google gives employees an AdWords budget and encourages people to create advertising campaigns to make sure they get enough dogfooding.

Another way to find out if a product will work before it’s launched is through usability studies.