It might sound crazy, but for any product or feature you’re working on, think about how it could change the world. If this is hard for you, here are some tips: See if you can tie the benefits to fundamental human needs like safety, friendship, or self-esteem. Start your brainstorming with the phrase “If I had a magic wand...” Write down your practical objections, then keep going. Find a teammate to play the practical pessimist role in your brainstorming. Write yourself a reminder to always think big. Start your feature planning by writing the press release.
