the perfect words for key copy (button labels, nav, calls-to-action, etc.), not just words that will suffice. I’m not sure I’ve ever met a 1% PM, certainly not one that I identified as such prior to hiring. Instead of trying to hire one, you’re better off trying to hire a 10% PM who strives to develop and improve along these dimensions. This essay originally appeared on http://www.quora.com/Product-Management/What-distinguishes-the-Top-1-of-Product-Managers-from-the-Top-10/answer/Ian-McAllister.
