The outstanding example, however, was the movie industry, which was almost entirely put together by Jews. It is a matter of argument, indeed, whether or not it was their greatest contribution to shaping the modern age. For if Einstein created the cosmology of the twentieth century and Freud its characteristic mental assumptions, it was the cinema which provided its universal popular culture. Yet there were ironies in this. Jews did not invent the cinema. Thomas Edison, who developed the first effective cinecamera, the kinetoscope, in 1888, did not design it for entertainment.