Sullivan told Davis that Twitter had actually tested the idea before. There were tradeoffs, he explained to Musk’s friend, and ultimately the company had decided against leaving an open timeline running for people who didn’t have an account. Davis brushed off the warnings. They had nothing to do with how product development worked in Musk’s world. Musk delivered an edict, and then it was done. Sullivan shrugged. It was the kind of nonsense he’d expected from Musk all along. He ended the call with Davis and went to work finding employees who were still awake and could execute Musk’s vision. He
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