While Musk was lining up his cash, Twitter continued to lose money. That Thursday evening, the board of directors received a note from Segal. The chief financial officer wrote to tell them that, in just twenty-four hours, Twitter’s revenue projections had become even weaker. Segal had met with his team hours after the board meeting on Wednesday, and they told him Twitter was about $10 million short of meeting its revenue goals for the quarter. The swirl caused by Musk’s chaotic acquisition offer had caused some advertisers to hesitate, and employees who were supposed to be focused on sales
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Bad finance leadership
