Standing up, the engineer began riffing with a presentation from his laptop. Instead of saying he didn’t know the cause of the issue, he pointed to other trends. Likes on the platform were decreasing overall, he said, before Musk cut him off. “I’m not talking about likes,” he growled. “I’m talking about view counts.” Tang pushed on, citing external factors. There were decreases in Google searches for Musk’s name and he correlated that with internal engagement data. Perhaps the answer was simply that people were less interested in Twitter’s new owner now that the deal had concluded. Maybe it
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