In Muskian fashion, the name change was a surprise order with a harsh deadline. By Sunday, his loyalists were ripping through Twitter’s headquarters in San Francisco like looters, tearing down any bird insignia they could find. They took down a ten-foot blue bird logo from the cafeteria and began projecting X’s on the walls instead. In one instance, someone tried to remove a logo from the security desk but partly failed, leaving a broken bird. Conference rooms, which were all named after species of birds, were also rebranded to words with X in them, like “eXposure” and “eXult.” Caracara became
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