By Monday, however, several engineers had found the root of the problem. Musk’s tweets were not being surfaced to his followers at the expected rate by Twitter’s algorithm. In turn, a system called “out of network tweets,” which recommends posts from accounts that users do not follow into their feeds as a way of potentially building new connections, was not surfacing Musk’s tweets to non-followers, further depressing his engagement. The issue affected only a handful of high-profile users, the engineers determined.

