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in what is a very rare honour, Titan even gave Abhijit his name on the back of every Heritage watch.
Abhijit officially left Titan in October 2008, leaving behind a team of eight designers.
He now runs ‘Abhijit Bansod Designs’ - or Studio ABD - a company specialising in product design and the ‘Indian story’.
ABD has produced one iconic product: a tabl...
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From that point how do you bring out the ‘story’? Through everything, starting from the form.
Then came the story of ‘Halo’. The lamp became the friend who comes to help you - so much so that it seems to be saying hello as it glows in the dark.
It’s a marriage of technology and imagination - and amazingly, took just seven months to actually reach the market.
“I got power from the MD to get what I wanted done. I had his complete trust and authority.”
The result is stunning. The ‘Halo’ lamp* has got amazing reviews worldwide and a growing fan following.
“It is wonderful to see that we are creating this community which is so bonded to something. That is why Apple is Apple and others are just products.”
rendering
“There is a belief that this ash should be disposed off only in a certain manner, so these rituals become systems and systems become products.”
RFID technology
“Our studio was in this small one BHK place earlier and I used to tell my wife, ‘Amrita, imagine if we get a place here - at Lakeview Farm.’
dil se maango to mil jaata hai.”
This could mean partnering with an entrepreneur who can sell your vision and market your products, because designers aren’t very good at that!
but found his niche as a playwright and director on the Marathi stage.
The man has reason to be pleased with himself. His first ever feature film Harishchandrachi Factory - made in Marathi, with no big stars, no songs, no dance - was India’s official entry to the Oscars for the year 2009.
eccentric
The father of Indian film making, Dadasaheb Phalke.
Write your own script, and direct it with confidence.
In 1990, Theatre Academy started collaborating with GRIPS Theatre, Berlin - a famous German theatre group which focuses on children.
GRIPS does not believe in the typical fantasy, magic or raakshas type stories.
Perhaps theatre can remain a hobby, bete, while you go get yourself a real job?
I realised that I will not go far because I am not the kind of person who is successful in self promotion.
contemporary
“They came to the conclusion that at the root of every problem on this earth there is this divide between male and female.
If we destroy this division everything will be fine. So how to do it?
Let’s transform all males int...
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The idea for this black comedy came to Paresh from the daily reports of bomb blasts in Kashmir and Punjab at the time.
The critics said, “Hamein to pasand tha but we never thought that even layman audience will love it!”
One day two young boys - Santosh Kanekar and Abhijit Satap - came to Paresh.
The producers made handsome profits, the cast and crew got their per-show royalties.
Samudra was a ‘science fiction mystery’, based on the ancient tale of samudra manthan.
Kind of like a ‘Da Vinci Code’ set in contemporary India.
archaeological
What part is imagination and what part is history. And the science mentioned in the books - how much is miracle, how much is actual science.”
pastime,
mun...
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In 4 hours I finished that book of 200 pages and decided right then and there to make my first ever feature film on this subject!”
Archives
budge.
After waiting for three years, he decided to produce the film on his own. To do this, he mortgaged the house owned by his family in Dadar.
Harishchandrachi Factory is the most expensive film ever made in Marathi, with a budget of T 4 crore.
rave reviews.
“Life is Beautiful can be called a comedy but at the same time it talked about how people dealt with life in a concentration camp - which is a serious subject!
“I don’t do trial and error writing. I wait till the story and the characters reach a certain level of development in my head, and then start!”
vie
“I am not from any film school, nor have I ever even assisted anyone.
Paresh knew how to make a good film, and how to make a bad film. And when he got his Big Idea, he took his chances.
