The process of bottom-line thinking begins with knowing what you’re really going after. It can be as lofty as the big-picture vision, mission, or purpose of an organization. Or it can be as focused as what you want to accomplish on a particular project. What’s important is that you be as specific as possible. If your goal is for something as vague as “success,” you will have a painfully difficult time trying to harness bottom-line thinking to achieve it. The first step is to set aside your “wants.” Get to the results you’re really looking for, the true essence of the goal. Set aside any
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