I never liked the places that made you feel like the person who’d crashed the party, where the staff was snooty or dismissive, or where the merchandise was so staged that it screamed “Don’t touch.” Anna taught me to stock the shelves and then remove one item so it’s not so perfect. That way, customers don’t subliminally feel that they’re ruining the display by taking something off the shelf. I wanted the store to say, “Please touch!” and “Please taste!” Basically, I wanted everyone to feel right at home.
