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September 13 - September 25, 2018
To say that a social order is maintained by military force immediately raises the question: what maintains the military order? It is impossible to organise an army solely by coercion. At least some of the commanders and soldiers must truly believe in something, be it God, honour, motherland, manhood or money.
Yet a cynic who believes in nothing is unlikely to be greedy. It does not take much to provide the objective biological needs of Homo sapiens. After those needs are met, more money can be spent on building pyramids, taking holidays around the world, financing election campaigns, funding your favourite terrorist organisation, or investing in the stock market and making yet more money – all of which are activities that a true cynic would find utterly meaningless.
Diogenes, the Greek philosopher who founded the Cynical school, lived in a barrel. When Alexander the Great once visited Diogenes as he was relaxing in the sun, and asked if there were anything he might do for him, the Cynic answered the all-powerful conqueror, ‘Yes, there is something you can do for me. Please move a little to the side. You are blocking the sunlight.’
This is why cynics don’t build empires and why an imagined order can be maintained only if large segments of the population – and in particular large segments of the elite...
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American democracy would not have lasted almost 250 years if the majority of presidents and congressmen failed to believe in human rights. The modern economic system would not have lasted a single day if the majority of investors and bankers failed to believe in capitalism.
First, you never admit that the order is imagined. You always insist that the order sustaining society is an objective reality created by the great gods or by the laws of nature.
You also educate people thoroughly. From the moment they are born, you constantly remind them of the principles of the imagined order, which are incorporated into anything and everything. They are incorporated into fairy tales, dramas, paintings, songs, etiquette, political propaganda, architecture, recipes and fashions.
For example, today people believe in equality, so it’s fashionable for rich kids to wear jeans, which were originally working-class attire. In the Middle Ages people believed in class divisions, so no young nobleman would have worn a peasant’s smock.
Most Westerners today believe in individualism. They believe that every human is an individual, whose worth does not depend on what other people think of him or her.
Noblemen taught their children to protect their good name whatever the cost.
He was always on display and always had to take into account what others saw and said. Someone growing up in such conditions naturally concluded that a man’s true worth was determined by his place in the social hierarchy and by what other people said of him.8
Most people do not wish to accept that the order governing their lives is imaginary, but in fact every person is born into a pre-existing imagined order, and his or her desires are shaped from birth by its dominant myths.
For instance, the most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries.
Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music.
Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes).
Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded. The tourism industry does not sell flight tickets and hotel bedrooms. It sells experiences. Paris is not a city, nor India a country – they are both experiences, the consumption of which is supposed to widen our horizons, fulfil our human potential, and make us happier.
An objective phenomenon exists independently of human consciousness and human beliefs. Radioactivity, for example, is not a myth. Radioactive emissions occurred long before people discovered them, and they are dangerous even when people do not believe in them.
The subjective is something that exists depending on the consciousness and beliefs of a single individual.
The inter-subjective is something that exists within the communication network linking the subjective consciousness of many individuals. If a single individual changes his or her beliefs, or even dies, it is of little importance. However, if most individuals in the network die or change their beliefs, the inter-subjective phenomenon will mutate or disappear.
Many of history’s most important drivers are inter-subjective: law, money, gods, nations.
A change of such magnitude can be accomplished only with the help of a complex organisation, such as a political party, an ideological movement, or a religious cult.
In order to dismantle Peugeot, for example, we need to imagine something more powerful, such as the French legal system. In order to dismantle the French legal system we need to imagine something even more powerful, such as the French state.
A conscious effort has to be made to sustain laws, customs, procedures and manners, otherwise the social order would quickly collapse.
For millions of years people stored information in a single place – their brains.
Unfortunately, the human brain is not a good storage device for empire-sized databases, for three main reasons.
Secondly, humans die, and their brains die with them. Any information stored in a brain will be erased in less than a century. It is, of course, possible to pass memories from one brain to another, but after a few transmissions, the information tends to get garbled or lost.
Consequently, evolutionary pressures have adapted the human brain to store immense quantities of botanical, zoological, topographical and social information.
But when particularly complex societies began to appear in the wake of the Agricultural Revolution, a completely new type of information became vital – numbers. Foragers were never obliged to handle large amounts of mathematical data.
Yet in order to maintain a large kingdom, mathematical data was vital. It was never enough to legislate laws and tell stories about guardian gods.
One also had to collect taxes. In order to tax hundreds of thousands of people, it was imperative to collect data about people’s incomes and possessions; data about payments made; data about arrears, debts and fines; data about discounts and exemptions.
the way for the appearance of cities, kingdoms and empires. The data-processing system invented by the Sumerians is called ‘writing’.
Writing is a method for storing information through material signs. The
At this early stage, writing was limited to facts and figures. The great Sumerian novel, if there ever was one, was never committed to clay tablets. Writing was time-consuming and the reading public tiny, so no one saw any reason to use it for anything other than essential record-keeping.
‘A total of 29,086 measures of barley were received over the course of 37 months. Signed, Kushim.’
They didn’t invent it in order to copy spoken language, but rather to do things that spoken language failed at. There
By 2500 BC, kings were using cuneiform to issue decrees, priests were using it to record oracles, and less exalted citizens were using it to write personal letters.
From these initial centres, full scripts spread far and wide, taking on various new forms and novel tasks. People began to write poetry, history books, romances, dramas, prophecies and cookbooks.
But tax registries and complex bureaucracies were born together with partial script, and the two remain inexorably linked to this day like Siamese twins – think of the cryptic entries in computerised data bases and spreadsheets.
Clearly, just imprinting a document in clay is not enough to guarantee efficient, accurate and convenient data processing. That requires methods of organisation like catalogues, methods of reproduction like photocopy machines, methods of rapid and accurate retrieval like computer algorithms, and pedantic (but hopefully cheerful) librarians who know how to use these tools.
A person who wishes to influence the decisions of governments, organisations and companies must therefore learn to speak in numbers. Experts do their best to translate even ideas such as ‘poverty’, ‘happiness’ and ‘honesty’ into numbers (‘the poverty line’, ‘subjective well-being levels’, ‘credit rating’).
Writing was born as the maidservant of human consciousness, but is increasingly becoming its master.
how did humans organise themselves in mass-cooperation networks, when they lacked the biological instincts necessary to sustain such networks? The short answer is that humans created imagined orders and devised scripts. These two inventions filled the gaps left by our biological inheritance.
Despite its proclamation of the equality of all men, the imagined order established by the Americans in 1776 also established a hierarchy. It created a hierarchy between men, who benefited from it, and women, whom it left disempowered.
It created a hierarchy between whites, who enjoyed liberty, and blacks and American Indians, who were considered humans of a lesser type and therefore did not share in the equal rights of men.
In their view, the rights of men had little to do with Negroes.
In their view, equality meant simply that the same laws applied to rich and poor. It had nothing to do with unemployment benefits, integrated education or health insurance.
Yet it is an iron rule of history that every imagined hierarchy disavows its fictional origins and claims to be natural and inevitable. For instance, many people who have viewed the hierarchy of free persons and slaves as natural and correct have argued that slavery is not a human invention.
Hammurabi saw it as ordained by the gods. Aristotle argued that slaves have a ‘slavish nature’ whereas free people have a ‘free nature’. Their status in society is merely a reflection of their innate nature.
Ask white supremacists about the racial hierarchy, and you are in for a pseudoscientific lecture concerning the biologi...
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Ask a diehard capitalist about the hierarchy of wealth, and you are likely to hear that it is the inevitable outcome of objective differences in abilities. The rich have more money, in this view, because they are more capable and diligent. No one should be bothered, then, if the wealthy get better health care, better education and better nutrition. The rich richly deserve every perk they enjoy.