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Like money, limited liability companies and human rights, nations and consumer tribes are inter-subjective realities. They exist only in our collective imagination, yet their power is immense.
national communities have been increasingly eclipsed by tribes of customers who do not know one another intimately but share the same consumption habits and interests, and therefore feel part of the same consumer tribe
Over the last two centuries, the pace of change became so quick that the social order acquired a dynamic and malleable nature. It now exists in a state of permanent flux.
The Internet, for example, came into wide usage only in the early 1990s, hardly twenty years ago. Today we cannot imagine the world without it.
any attempt to define the characteristics of modern society is akin to defining the colour of a chameleon.
The only characteristic of which we can be certain is the...
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In the year 2000, wars caused the deaths of 310,000 individuals, and violent crime killed another 520,000.
That year 1.26 million people died in car accidents
despite all the talk of terrorism and war, the average person was more likely to kill himself than to be killed by a terrorist,
Today, wealth consists mainly of human capital and organizational know-how. Consequently it is difficult to carry it off or conquer it by military force.
While war became less profitable, peace became more lucrative than ever.
As long as China and the USA are at peace, the Chinese can prosper by selling products to the USA, trading in Wall Street and receiving US investments.
