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August 13 - September 4, 2017
Peugeot SA seems to have no essential connection to the physical world. Does it really exist?
Peugeot is a figment of our collective imagination. Lawyers call this a ‘legal fiction’.
The kinds of things that people create through this network of stories are known in academic circles as ‘fictions’, ‘social constructs’, or ‘imagined realities’. An imagined reality is not a lie.
Ever since the Cognitive Revolution, Sapiens have thus been living in a dual reality. On the one hand, the objective reality of rivers, trees and lions; and on the other hand, the imagined reality of gods, nations and corporations. As time went by, the imagined reality became ever more powerful, so that today the very survival of rivers, trees and lions depends on the grace of imagined entities such as the United States and Google.
The heated debates about Homo sapiens’ ‘natural way of life’ miss the main point. Ever since the Cognitive Revolution, there hasn’t been a single natural way of life for Sapiens. There are only cultural choices, from among a bewildering palette of possibilities.
There is some evidence that the size of the average Sapiens brain has actually decreased since the age of foraging.5 Survival in that era required superb mental abilities from everyone. When agriculture and industry came along people could increasingly rely on the skills of others for survival, and new ‘niches for imbeciles’ were opened up. You could survive and pass your unremarkable genes to the next generation by working as a water carrier or an assembly-line worker.
The Agricultural Revolution was history’s biggest fraud.2 Who was responsible? Neither kings, nor priests, nor merchants. The culprits were a handful of plant species, including wheat, rice and potatoes. These plants domesticated Homo sapiens, rather than vice versa.
Wheat did it by manipulating Homo sapiens to its advantage.
Why did people make such a fateful miscalculation? For the same reason that people throughout history have miscalculated.
If you worked harder, you would have a better life. That was the plan.
One of history’s few iron laws is that luxuries tend to become necessities and to spawn new obligations.
hunters may have caught and ‘adopted’ a lamb, fattening it during the months of plenty and slaughtering it in the leaner season. At some stage they began keeping a greater number of such lambs. Some of these reached puberty and began to procreate. The most aggressive and unruly lambs were first to the slaughter. The most submissive, most appealing lambs were allowed to live longer and procreate. The result was a herd of domesticated and submissive sheep.
What if it turns out that the subjects of large empires are generally happier than the citizens of independent states and that, for example, Ghanaians were happier under British colonial rule than under their own homegrown dictators? What would that say about the process of decolonisation and the value of national self-determination?