physical attributes of the white race – for example light skin, fair and straight hair, a small upturned nose – came to be identified as beautiful. Typical black features – dark skin, dark and bushy hair, a flattened nose – were deemed ugly. These preconceptions ingrained the imagined hierarchy at an even deeper level of human consciousness.
When he says "deeper level of human consciousness" that got me. It can be done so subtly that you really need to be paying attention to the influence of the media, race and the role it plays on our psychology. Truly scary stuff.
