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Importantly, to win over the skeptics, I learned that the cause for which you are advocating must be legitimate, worthy, and not motivated by self-interest; your arguments must be evidence based; and you must be truthful and consistent in your reasons for asking for resources. People quickly see through anything less than that.
It is difficult to describe to young people now who were not yet born or who were too young at the time what it felt like to not know when there would randomly be another attack that could harm or kill.