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Senthilnathan Ramanathan
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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, by Itamar Simonson

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We want to make more general points about the future of the trends we’ve been discussing in this book: The first one is to explain why tools that provide access to absolute values will continue to emerge.
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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
by Itamar Simonson
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