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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, by Itamar Simonson

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Being Apple is still better than being ASUS. Brand equity is still valuable in terms of name recognition, continuity, and in some cases, emotional attachment and prestige. (As we are writing this, Shih is benefiting in this
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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
by Itamar Simonson
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