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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, by Itamar Simonson

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roots in a study of adoption among Iowa farmers)4 classifies the population into five adoption categories: innovators, early adopters, early majority, late majority, and laggards. This is the way many observers
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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
by Itamar Simonson
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