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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, by Itamar Simonson

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The new information environment around us allows consumers to predict much more accurately the experienced quality (or absolute value) of products and services they consider getting.
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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
by Itamar Simonson
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