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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, by Itamar Simonson

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key example is the classic adoption model, which still guides many strategies. This model (which also
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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
by Itamar Simonson
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