The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

by Stephen R. Covey

Apologizing Sincerely When You Make a Withdrawal When we make withdrawals from the Emotional Bank Account, we need to apologize and we need to do it sincerely. Great deposits come in the sincere words: “I was wrong.” “That was unkind of me.” “I showed you no respect.” “I gave you no dignity, and I’m deeply sorry.” “I embarrassed you in front of your friends and I had no call to do that. Even though I wanted to make a point, I never should have done it. I apologize.” It takes a great deal of character strength to apologize quickly out of one’s heart rather than out of pity. A person must possess himself and have a deep sense of security in fundamental principles and values in order to genuinely apologize. People with little internal security can’t do it. It makes them too vulnerable. They feel it makes them appear soft and weak, and they fear that others will take advantage of their weakness. Their security is based on the opinions of other people, and they worry about what others might think. In addition, they usually feel justified in what they did. They rationalize their own wrong in the name of the other person’s wrong, and if they apologize at all, it’s superficial.