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Abie Maxey
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz

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Once you determine the result you want, you need to test the description of the result against the employee behaviors that the description will likely create.
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz
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