Every smart company values its employees. Perks are good, but they are not culture. THE POINT OF IT ALL In the later section “How to Evaluate CEOs”, I describe the CEO job as knowing what to do and getting the company to do what you want. Designing a proper company culture will help you get your company to do what you want in certain important areas for a very long time. TAKING THE MYSTERY OUT OF SCALING A COMPANY If you want to build an important company, then at some point you have to scale. People in startup land often talk about the magic of how few people built the original Google or
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