Márcio Vieira

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When founders come in to pitch our firm—one as the CEO and the other as president—the conversation often goes like this: “Who is running the company?” “We are,” they both say. “Who makes the final decision?” “We do.” “How long do you expect to run that way?” “Forever.” “So you’ve decided to make it more difficult for every employee to get work done so that you don’t have to decide who is in charge, is that right?”
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
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