The general problem can be seen in the social credit matrix below. The expected social rewards for making the crowd-influenced decision appear better than those for making the decision you think is right: You are right You are wrong You decide against the crowd. Few remember that you made the decision, but the company succeeds. Everybody remembers the decision and you are downgraded, ostracized, or fired. You decide with the crowd. Everyone who advised you remembers the decision and the company succeeds. You receive the minimum blame possible for getting it wrong, but the company
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