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it’s so common that there is an acronym for it, WFIO, which stands for “We’re Fucked, It’s Over” (it’s pronounced “whiff-ee-yo”). As he describes it, every company goes through at least two and up to five of these episodes (although I’m pretty sure that I went through at least a dozen at Opsware). In all cases, WFIOs feel much worse than they are—especially for the CEO.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
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