Kindle Notes & Highlights
Many business leaders act as if work would be easier if everyone would just quit talking so much. Some leaders apparently imagine soaring workplace productivity if people stopped attempting to learn from one another and make decisions based on trust. Why do people, individually, prove invaluable, yet people together signal trouble?
They’re still largely used, though, for communication and sharing, not yet replacing the outmoded business processes seen as the “real work.”
social business, an application of the concepts of social networking to encourage organizational cooperation and streamline challenges.
At IBM, we believe that social business represents the fifth wave of computing.
Social business utilizes the same methods of crowdsourcing, interactivity, immediacy, and relational linking, applied to a broader set of content and networks. Social business is a way of thinking, a discipline, a cultural change.
apply the concepts of social business specifically to building products and services.
In the era of social business, a route to establishing personal credibility is through digital reputation.
One of the frequently asked questions from organizations exploring investments in social business is, what is the payback?
