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Drinking and smoking are glamorised today. It all starts with the first time. If you ask people why they consume alcohol or take drugs, they will give you a host of reasons, such as: to celebrate; to have fun; to forget problems; to relax; to experiment; to impress others (it is cool to drink); to be fashionable; to mingle; for business purposes. Research shows that one out of seven casual drinkers become alcoholics.*