IOI believed that Halliday never properly monetized his creation, and they wanted to remedy that. They would start charging a monthly fee for access to the simulation. They would plaster advertisements on every visible surface. User anonymity and free speech would become things of the past. The moment IOI took it over, the OASIS would cease to be the open-source virtual utopia I’d grown up in. It would become a corporate-run dystopia, an overpriced theme park for wealthy elitists.