Stamped from the Beginning: The Definitive History of Racist Ideas in America

by Ibram X. Kendi

Although uplift and persuasion and education have failed, history is clear on what has worked, and what will one day eradicate racist ideas. Racist ideas have always been the public relations arm of the company of racial discriminators and their products: racial disparities. Eradicate the company, and the public relations arm goes down, too. Eradicate racial discrimination, then racist ideas will be eradicated, too. To undermine racial discrimination, Americans must focus their efforts on those who have the power to undermine racial discrimination. Protesting against anyone or anything else is as much of a waste of time as trying to educate or persuade powerful people. History has shown that those Americans who have had the power to undermine racial discrimination have rarely done so. They have done so, however, when they realized on their own that eliminating some form of racial discrimination was in their self-interest, much as President Abraham Lincoln chose to end slavery to save the Union. They have also conceded to antiracist change as a better alternative than the disruptive, disordered, politically harmful, and/or unprofitable conditions that antiracist protesters created.