Stamped from the Beginning: The Definitive History of Racist Ideas in America

by Ibram X. Kendi

Arizona senator Barry Goldwater’s nomination for president signified his star power over the escalating conservative movement in American politics, powered by his 1960 chart-topper, The Conscience of a Conservative. Inspiring millions of Democrats to turn Republican, including Hollywood movie star Ronald Reagan, Goldwater’s tract deeply massaged those Americans who had outgrown (or never needed) government assistance. Welfare “transforms the individual from a dignified, industrious, self-reliant spiritual being into a dependent animal creature without his knowing it,” Goldwater wrote without a shred of evidence. Many proud, dignified, industrious, self-reliant members of the White middle class, who had derived their wealth from the welfare of inheritance, the New Deal, or the GI Bill, accepted Goldwater’s dictum as truth, despite the fact that parental or government assistance had not transformed them or their parents into dependent animal creatures. After looking at White mothers on welfare as “deserving” for decades, these Goldwater conservatives saw the growing number of Black mothers on welfare as “undeserving”—as dependent animal creatures.