Nixon framed his campaign, as a close adviser explained, to allow a potential supporter to “avoid admitting to himself that he was attracted by [the] racist appeal.” How would he do that? Easy. Demean Black people, and praise White people, without ever saying Black people or White people.1 Historians have named this the “southern strategy.” In fact, it was—and remained over the next five decades—the national Republican strategy as the GOP tried to unite northern and southern anti-Black (and anti-Latina/o) racists, war hawks, and fiscal and social conservatives. The strategy was right on time.
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